Project management and product styling

I. Planning and leading the Green Week campaign

Together with my team I developed the concept for the Green Week campaign, a more relaxed and minful take on Black Friday. I was in charge of leading the photoshoot and the implementation of the campaign.

Concept – to create a stark contrast between the natural materials of the bag and the plastic props, and to incite the viewer to contribute to the removal of plastic.

Results: sales that accounted for 3080 kilos of plastic removed from the environment

Photographer Simon Lau

II. Planning photoshoots and product styling

I was in charge of hiring photographers, developing the concept and styling for the photoshoot, and leading on-set operations.

Photographer Simon Lau

Photographer Christian Stæhr