Project management and product styling
I. Planning and leading the Green Week campaign
Together with my team I developed the concept for the Green Week campaign, a more relaxed and minful take on Black Friday. I was in charge of leading the photoshoot and the implementation of the campaign.
Concept – to create a stark contrast between the natural materials of the bag and the plastic props, and to incite the viewer to contribute to the removal of plastic.
Results: sales that accounted for 3080 kilos of plastic removed from the environment
Photographer Simon Lau www.simonlau.dk
II. Planning photoshoots and product styling
I was in charge of hiring photographers, developing the concept and styling for the photoshoot, and leading on-set operations.